Sunday, May 31, 2009

Chu Shu Inc. Declares 'Silver Linings' To Be NY Fashion Week's One And Only Fashionable Shoe Liners

New York, NY - Today, while New York city is abuzz with 'Fashion Week,' New York start-up Chu Shu Inc., proclaims that its fashionable antimicrobial shoe liners, Silver Linings, a must for any 'fashionista' who doesn't want to let her 'look' down with sticky feet and shoes when treading down her own personal runway. These slim and pretty half-soles protect her expensive and favorite shoes, from perspiring feet, when wearing them without socks or stockings. Infused with Agion® silver, these innovative inserts keep feet odor-free and dry, with bacteria-banishing and moisture-wicking features and a non-adhesive grip backing.

Silver Linings are the brainchild of New York businesswoman, Jenn Chu, founder of start-up, Chu Shu, Inc. ( who saw a personal need for a slender antimicrobial shoe liner for women to wear in their shoes with bare feet that would cut down on perspiration and odor and protect expensive shoes from being ruined. So after being laid off from her job, and equipped with a BS from Cornell in Chemical Engineering and an MBA from Northwestern, she decided that the time was right to start her own company. So she designed and developed a product that fit the bill, or should we say, the shoe, and Silver Linings were born.

Ms. Chu sees 'Fashion Week' as the perfect time to tell the fashion industry and the fashion-conscious about Silver Linings, as she views them as an important fashion accessory for style-conscious women of all ages. Silver Linings are a premium product destined for premium stores worldwide, and she invites contact from interested U.S. and overseas distributors. They are already penetrating the market and were recently worn by all thirty-two Miss Malibu 2011 contestants and were featured in the gift bags of the judges, sponsors, guests, and celebrity speakers and performers.

Silver Linings of New York will be one of the co-sponsors of The Eva Longoria-Parker Rally For Kids For Cancer Charity event at the Roosevelt Hotel in Hollywood on October 21st and the Oscars® in the spring of 2011.

Jenn Chu comments, 'We women put all kinds of crazy stress on our shoes. We wear the same pair of ballet flats or high heels from dusk 'til dawn, usually without the benefit of socks to help protect both our feet and our shoes from moisture, wear and tear." She continues, "Traditional insoles are often so bulky that they can add an extra size to a shoe - and they don't do much in the way of moisture prevention. So what's a stylin' lady to do?" Her answer is her new product, 'Silver Linings!'
Silver Linings are made in the U.S. and come in a package of three pairs, retailing for .99. One-size-fits-all with each pair lasting for about 30, 12 hour wears. One pair is recommended for each pair of shoes. Currently available at, they are soon to be available at fine retailers and etailers everywhere.

Retail contact: Lisa ( @ ) SilverLiningsNewYork dot com

Media Contact:
Peter Mackeonis of Mackeonis and Associates
peter ( @ ) mackeonis dot com
Visit for more information.


Friday, May 22, 2009

Turning Japanese: Manga Fashion Accessories

Since Shoichi Aoki's "Fruits" hit mainstream bookshelves in 2001, the exciting hotchpotch of Japanese fashion subcultures has inspired everyone from toddlers to professionals. The JET (Japanese English Teacher) scheme has given a lucky few firsthand experience of the crazy mishmash that is the Japanese clothing and accessory market (so envied by their peers upon returning home with a container full of authentic Harajuku-wear!)

Japanese fashion is all about transient statements. A fifteen-year-old girl who opts for "Futuristic Maid" this weekend isn't tied down by her fashion statement. Next weekend it could be "Old Skool Punk", the one after perhaps "Urban Gangsta" The point as far as Japanese kids are concerned is simple. In a country famed for its stringent social norms, generational expectations and strict career aspirations, the teenage to university years are a valuable time during which to let loose, experiment and go for fashion gold 100%!

One valuable lesson those outside the relatively inaccessible Japanese street fashion market can take away is to add a little colour to your day.

Remember the 80's? Well luminous colours are still the colour palette of choice for many Japanese urban fashion artists!

A stealthy way to introduce a little luminosity into a daily wardrobe is to accessorise. A little research turned up Nixon watches as one of the brightest, most stylish, and well-made subtle accessories available outside Japan. Cheap Nixon watches are easily sourced online and range from around the £60 mark. Nixon watches digital styles are extraordinarily reminiscent of the ultramodern anime-trends that permanently weave themselves into Japan's subcultural layers.

Local markets can be fantastic for picking up a few cheap luminous/cartoonish accessory finds, particularly snug winter gloves, scarves and ear-muffs (an absolute Japanese fashion-love) The Japanese look can be hard to pin down 100%, especially for a cultural outsider. Think more along the lines of introducing a few BRIGHT key pieces and accessories into everyday wear and channel that inner Harajuku-kid workably for winter!

Friday, May 15, 2009

Necklaces and Pendants, Your Shortcut to Fashion

Nobody can avoid the cogent role that necklaces and pendants play in bathrobe effect. People, abnormally girls, will yield them as a agency of endure resort to accomplish them attending fashionable. However, they do accomplish you attending fashionable alone if you apperceive how to bout them with your clothes according to your face appearance and the breadth of your neck. Today we will apprentice how to accept chaplet and chaplet based on what we have.

Long and attenuate necklaces or pendants with little charms will go able-bodied for the girls who accept a abbreviate and blubbery neck. They will accomplish a V appearance beneath our close if the alternation of them are continued abundant and they will accomplish our close attending best and thinner than what it absolutely is. However, girls with attenuate necks, shall yield abbreviate and annular necklaces into consideration.

It's bigger if the necklaces appear after charms or pendants because they will accomplish our close attending thinner.

We should aswell accept necklaces and pendants according to our face shape. For example, a chaplet with chaplet or annular chaplet works able-bodied for aboveboard face. It will abate our facial line, creating acceptable beheld effect. On the contrary, a chaplet with diamond-shaped chaplet will accomplish the aboveboard face added angular. Long-faced girls shall go for abbreviate and blubbery necklaces or torques because they will accomplish the face attending bastard and plumper while round-shaped girls shall accept attenuate necklaces with a analogously bigger chaplet for they will accomplish the face attending added impressive.

When we accept necklaces and pendants to bout our clothes, we shall pay absorption to the appearance and the blush of the attire. Of advance annihilation works able-bodied for fair skin. However, humans with aphotic derma still accept their choices: light-toned accessories which will antithesis their derma blush and accomplish them attending fashionable. Apart from this, if we are cutting abundant clothes, we shall accept blubbery necklaces with continued alternation and big chaplet so the appearance agreeableness of the necklaces won't be overshadowed while we shall accept attenuate necklaces for ablaze clothes.

We can abrasion necklaces and pendants from the alpha of the year to the end so it's actual important for us to aces up the appropriate one. The one will accomplish us attending bigger and added stylish!

Viola has been autograph online writing online for about 4 years now. Not alone does this columnist specializes in diet, exercise and accessible speaking, you can aswell analysis out her latest website on appearance items which reviews and lists the best Christmas ability for the advancing Christmas.

Thursday, May 7, 2009

Fashion Fiesta Wrapped In A Week

Creative sensational from different parts of the world taking style, beauty and definition of fashion to its edge, promotional linchpin of a multibillion-dollar industry, I am talking about nothing else but Fashion Weeks. Fashion weeks are hallmarks of fashion industry to rollout the new season feel in fashion. They generally last up to a week allowing fashion designers, artists and fashion houses to display their latest collection. It hallmarks next seasons in things, that's why it is very important for buyers, media, celebrities and entertainment industry who take that fashion among the general public.

The most famous fashion weeks are held at Fashion Mecca Paris, Milan, London and New York. Since the new millennium fashion weeks are held in different parts of the world to put the local fashion on the world map and making a packed fashion calendar throughout the year.

A refreshing sense of national identity and pride has emerged from the achievements of fashion sector - something that was otherwise traditionally been restricted to feats of sporting prowess, adding that its benefits go well beyond the fashion world (Emling 2006).

Fashion weeks are held several months in advance giving chance to designers, media and buyers to preview the trend for the next season. Fashion weeks are bi-annual events; the fashion weeks conducted between January and March are called "fall fashion weeks" whereas the one conducted in September through November are called "Spring Fashion Weeks". Some fashion weeks can be genre-specific, such as a Miami Fashion Week (Swimwear), PrĂȘt-a-Porter (ready-to-wear) Fashion Week, Couture (one-of-a-kind designer original) Fashion Week, Palm Springs Fashion Week (Resort Collections) and Bridal Fashion Week.


Omission of fashion week history would be curious at this point of time.

Let me throw some light on that. Edna Woodman Chase--former editor of Vogue organized "Fashion Fete," in 1914 to benefit the war-relief effort which is often apocryphally called the first fashion show ever. By the 1920s, the fashion show had gone mainstream. Early shows were often more theatrical than those of today.

Friday, May 1, 2009

New Fashion Sales Boom Triggered

Set off a cold and windy winter down jacket in advance sales frenzy, the world's leading fashion brand Bosideng down trend to take advantage of promoting the "dream-hyun 09 Nike Air Max Fashion Dress" theme marketing campaign, selling the limelight for a time goes. November 2 to 22 during the three weeks, Bosideng sales of 697 million yuan down jacket (below), greatly increased 86% over last year.

Baimao stores in Bosideng, selection, fitting down jacket filled with shelves of consumers between the channels, the cash register is also full of people. Staff said, these days the average daily sales are down jacket in five, six hundred, three hundred thousand or so sales of some models that sell well to sell five-day, sixty.

Past few days, the production workshop Bosideng lit, busy assembly line workers in the former concentrating on rushing down jacket, the processing of several thousand square meters workshop echoed the sewing machine beep with one swing of the busy scene. Storage Center, the porters are the goods shipped and out of tight site, a forklift up and down the fork down jacket FCL cars, trucks loaded with goods bound for the country continuously. Although the cold weather to earlier than usual, but the Bosideng Group has been effective order management and manufacturing strategy, even in the face unexpected early winter, still the Air Max 90 quality and quantity of production, and to meet the market demand for the rapid increase , which led Bosideng overall sales. Meanwhile, Bosideng in style and design innovation, again led the fashion industry to upgrade down jacket, down jacket in the habit of converting consumer awareness, whether it is color, fabric or style, accessories, will allow us to experience down fashion to the charm.

Bosideng led in promoting the brand to expand the market, in order management, materials testing, manufacturing, outward processing, storage, logistics, marketing services, and other sectors into a comprehensive ERP information engineering, network information technology and electronic business platform to create rapid reaction supply chain. Which hot-sale terminals, which can be color number out of immediate feedback to the company headquarters, for the production and marketing decisions and adjustments to provide reference, Down in the shortest time to delivery from the plant to more than 80 domestic companies and more than 5,000 retail trade network, end-market competition for the provision of adequate logistical support.

Fashion and changing, rapid response and adequate supply, Bosideng integrated design and innovation, information management and scale advantages, strong market demand for intensive season full of plans. The pursuit of Air Max 2009 quality perfection over the years, focus on brand loyalty and market intensive, but also makes the market confidence in the future Bosideng this winter.